InnoWave Cafe
2023
Formulating a brand identity that caters to the unique student body of business students
About
My Role
Developing the rebrand for cafes in Nelson Hall
Keywords
Marketing, & Branding
Nelson Hall Port City Java
Project Brief:
Develop and design creative assets that will improve chosen locations
Formulate a new brand identity for the Port city Java locations on NC State’s campus, beginning with the Poole College of Management.
Cafe is invisible to the eye unless physically
in the room
Space is predominately used by business students and clubs
Utilized as a work or break space between classes
Waiting area while ordering food
Research Notes:
Methods:
Student Interviews & Surveys
Research observations while sitting in Nelson
“I typically just get food to-go. I don’t really use the lounge.”
“I didn’t even know there was a PCJ in Nelson…”
“It’s pretty busy around 1:00pm. That’s usually when everyone switches classes.”
“I use the lounge for my club sometimes.”
InnoWave
Inno : Innovation
Wave: Referencing rapid periods of change and business growth aka
“riding waves”
The lines shooting from the liquid in the coffee mug reflect excel line graphs.
A smooth, sans-serif typeface reflects changing the interior to a more calming environment.
